Over in the comment sections of the Personal Democracy Forum podcasting page, etherson points out that MP3's posted to a website without an RSS feed are not really "podcasts." Podcasting could be better described as catching MP3's on your iPod by subscribing to a RSS syndication feed -- rather than casting MP3's out. The "casting" is really describing the RSS syndication aspect of the MP3 file, and the iPod is there just receiving the file -- you don't even have to have an iPod to receive or listen to podcasts.
As ZDnet's David Berlind says:
The incredibly ironic thing about the term podcasting is that the iPod pretty much stinks as a device that you’d "cast" your audio from. In no way does it come ready to record audio. For that, you need to add third party products to it and even after you do that at some reasonable cost, you’ll end up with limitations in the quality of audio you can record.
So even though there are lots of cool things you can do with an iPod, the fact that the iPod is associated with being able to easily record and "cast" out audio is a bit of a misnomer. It's a bit of a marketing coup for Apple that putting MP3's in RSS feeds is being widely described as "podcasting."
The podcasting revolution really has more to do with other technological innovation that has brought the barrier to entry for broadcasting audio completely down. Doc Searls told me in an intervew at PDF that people now how the power to produce their own culture, and that the centralized points of mass media-produced culture are going away.
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